YT Industries seeks new investors as the brand announces self administration
Discount battles and US tariffs are contributing factors that have lead to YT's self-administration
More News
The Capra, IZZO and Jeffsy get top end RockShox suspension in a limited run
YT Industries' Capra comes in two brand new alloy models
With the new Jeffsy, the brand also introduces new Core and Uncaged ranges
The new generation Capra comes gets a hint of the mullet treatment
YT Industries has cemented a serious name for itself in the mountain bike market, using radical ad campaigns featuring Christopher Walken and other big names. Despite creating some mighty awesome bikes, the brand has entered self-administration.
- YT Industries Jeffsy MK3 Core 5 first ride review
- YT Industries Decoy SN 29 Core 4 first ride review
- YT Industries Decoy SN MX Core 4 e-MTB review
It's no secret that the bike market in general has been a difficult place to be. Bikes from almost every brand have been sold at a heavy discount since the Covid bike boom, which saw huge bike sales, but the aftermath brought problems, like overstock.
YT Industries hasn't come out unscathed as a mix of those heavy discounts, overstocking of bikes, and US tariffs have taken their toll on the German brand.
In a video that can be found over on YT Industries' YouTube channel, YT CEO Markus Flossman says, "First, it [Covid] felt like a blessing for the bike industry, but in reality, it was the perfect storm. Supply chains collapsed, prices went through the roof, lead times exploded, bikes arrived nearly a year late, and warehouses were bursting. The result - "a brutal discount war for survival", confirming the brand's issues.
However, unpredicted issues that have arisen with one of the brand's suppliers have compounded the issue, leading YT Industries to announce self-administration. For now, this is a legal restructuring of the brand in a bid to keep it afloat.
While this is certainly a low point for the brand, we're told that YT is in talks with new investors, so we remain hopeful for the future of YT Industries.
You might also like:
Author block
